MBA MIM Kyiv, Carnegie Mellon University USA
Yulia Romantsova,
MBA Heriot-Watt University, UK
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Applied strategy.
How to win in a turbulent market?
Applied strategy.
How to win in a turbulent market?
MBA MIM Kyiv, Carnegie Mellon University USA
Yulia Romantsova,
MBA Heriot-Watt University, UK
Program description
3-day strategic offline intensive for owners and CEOs at Zaliv.Nature&Spa Resort.
The program is for you if:
- You are an owner or CEO who wants to move from chaotic management to a systematic strategy
→ You will get a clear model that connects marketing, product, and operations into a single system.
- You are a manager who feels that without a strategic model, the business is out of control.
→ Learn to build a forecasted strategic picture for medium and long-term growth.
- You are a leader who needs to synchronize the team and move the business forward together.
→ You will receive tools for aligning focus, distributing roles, and making decisions in difficult conditions.
Program goal:
Form a holistic strategy for your business for sustainable growth in an unstable environment.
- Business responds to the market, not shapes it
→ You get a clear strategic development framework - Decisions are made situationally
→ Build a system of priorities and movement logic - Strategy exists “on slides,” but not in action
→ Form a realistic implementation plan - Marketing, product, and operations work separately
→ Combine them into a single growth model - The team lacks a shared focus
→ Align strategic vector and responsibility
Key questions of the 3-day strategic intensive at Zaliv.Nature&Spa Resort
- Why are tactics without strategy a hustle and bustle before defeat?
- Why do companies that work on strategy regularly grow three times faster than their competitors?
- Why is a competent strategy always at the heart of winning businesses?
- Is my company working with strategy? An application checklist and practical test.
- What awaits a company without a strategy? Why do such companies sooner or later exit the market?
- Why having a well-thought-out strategy is not just about prospects and the future, it's a matter of a company's survival today
- How to build a truly reliable strategy for your company (practical cases, including the example of a participating company)
Let's also talk about the following:
- How have markets changed over the last 4 years, and how has this affected business?
- Why do Visionary Companies ultimately “Take It All”?
- Why doesn't classic strategic planning work, and what can be done about it?
- Why is it that the more unpredictable and chaotic the environment, the more important it is to strategize to win in the markets? The principle of “not predicting, but being able to adapt faster than others.”
- Rethinking strategy as a flexible and applied tool, and how to put Strategy at the heart of company management?
- Methodological part of strategic planning. Three focuses of Strategy. Strategic cycle
- Organization of the strategic process and inclusion of the Strategy in current operational management
Additionally
- Analysis of participants' cases (mini-sessions on developing Strategies).
- Workshop format:
- Interactive teaching of material with dialogue and discussions with the audience
- Examples exclusively from Ukrainian business
- Practical cases based on examples from workshop participants' companies
Lecturers and experts
PhD, MBA. Professor at the International Business Institute. Founder of the consulting company EA Development.
- 20 years of experience in top positions in Ukrainian and international companies.
- 10 years of experience in leading projects for deep transformation of companies with the implementation of a process approach to business management.
- Conducting transformation and consulting projects in companies: Dolphi Ukraine, BaDM, Tedys, Luxoptica, Knes, Yuki, RDA and others.
Specialization and courses taught:
- Business strategy
- Organizational design
- Process approach
- Enterprise business process management
- Change management
Guest-Star lecturers
MBA MIM Kyiv, Carnegie Mellon University USA
Awards:
International Stella Beauty Awards 2018: TOP-10 beauty salons of Ukraine, TOP-10 heads of enterprises in the beauty industry of Ukraine
Topic of the speech:
Middle segment strategy as a method of rapid business growth in today's conditions
Main points of the speech:
- How to successfully compete with industry giants on a limited budget through accurate market segmentation and operational excellence.
- Effective methods of competition for a conscious consumer who wants to get the most for their money.
- Effective and fast growth methods based on our own methodology step up – step down.
The lecture will help you bring your product into a fiercely competitive field and quickly increase performance through successful pricing, quality management, and operational efficiency.
MBA Heriot-Watt University, UK
CEO, LAMEL / LN Pro Group (Beauty) (2022–2023)
CEO, MAY Ukraine (Tea) (2017–2022)
Sales and Operations Director, Nemiroff / Ukrspyrt (2006–2017)
Business experience:
Top manager with 20+ years of experience in strategic business transformation, FMCG, and operational excellence. Successfully launched companies from scratch, brought them to profitability, and expanded their presence in international markets.
Topic of the speech:
Growth practice: from idea to result. Can a small company become big? Yes!
Marketing-oriented business:
- Is it necessary to be a marketing-oriented company today?
- What resources and competencies are needed for this?
- What practical steps help to “turn” the business towards the customer?
- Is this critically important right now?
- How do we form a vision of our own success?
Marketing-oriented business:
- How we built our growth model
- What's next: moving from "where we are now" to "our success"
- How to design and “live” this movement systematically
Team as a growth driver:
- What management and team tools do we use?
- How do we ensure the implementation of strategic decisions from points 1 and 2?
I will share my own experience working with companies with a turnover of $20k+ to $2m+, for whom growth has become a serious management challenge.
I will tell you what barriers we faced, what decisions we made, and how we managed to overcome these challenges in practice.and
About the location
Location description
ZALIV is when it's just you, your family and the real wild nature of Polissya. This is when the noisy cities are behind you, and adventures are ahead. This is when you have finally found your place of strength!
While you were looking for the perfect place to relax amidst the nature of Ukraine, we created it in the boundless, wild forests of Polissya. Just three hours by car from Kyiv, and an hour from Rivne, on the territory of more than 2000 hectares of forest and lakes - a luxurious center of green tourism and recreation is located Zaliv.Nature&Spa Resort.
ZALIV is the perfect balance between relaxation in the wild, and accommodation in modern rooms and homes. Between sports activity and Wellness&SPA reboot. Between extreme and safe family vacation. This is the perfect place to hide from the modern metropolis and everyday problems. This is a place of strength for you and your family.
Accommodation options
Additional services and amenities
- Restaurant with authentic Polissya cuisine
- Authentic bath complex with many types of baths and saunas
- Fitness center with various exercise machines
- Children's room with maze and Playstation
- Fishing
- Electric vehicle rental
- Walks in the forest
- Petting zoo with deer and deer
Event program
Registration -> Check-in -> Getting to know -> Training -> Dinner -> Networking
- 09:00-12:00 Gathering, registration and settlement of participants.
- 12:00-13:30 Block 1: Introductory part, program, rules, introduction.
- 13:30-14:00 Coffee break, networking.
- 14:00-15:30 Block 2: Beginning of the main program (Dmytro Onashchenko)
- 15:30-16:00 Coffee break, networking.
- 16:00-17:30 Block 3: Main program (Dmytro Onashchenko)
- 17:30-19:00 Free time, late check-in/check-out, networking
- 19:00-22:00 Dinner from the menu (everyone orders independently), informal communication, participation in business games
Breakfast -> Content for Early Birds -> Learning -> Free time -> Gala evening -> Networking
- 07:00-10:00 Breakfast and entertainment content of the location “for larks”
- 10:00-11:30 Block 4: Main program (Dmytro Onashchenko)
- 11:30-12:00 Coffee break, networking.
- 12:00-13:30 Block 5: Main program (Dmytro Onashchenko)
- 13:30-14:30 Lunch, networking.
- 14:30-16:00 Block 6: Guest Star (Yulia Romantseva)
- 16:00-16:30Coffee break, networking.
- 16:30-18:00 Block 7: Guest Star (Oleg Moskalyonov)
- 18:00-21:00 Free time, visiting the bath complex (pre-order option), personal consultations with lecturers.
- 21:00-00:00 Gala dinner (included in the package price), informal communication, participation in business games, live music.
Breakfast -> Content for Early Birds -> Training -> Check-out -> Wrap-up -> Networking -> Departure of participants
- 07:00-09:00 Breakfast and entertainment content of the location “for larks”
- 09:00-10:30 Block 9: Main program (Dmytro Onashchenko)
- 10:30-12:00 Coffee break, check-out, free time, networking.
- 12:00-13:30 Block 10: Summing up group work, final consultations (Dmytro Onashchenko)
- 13:30-14:30 End of the event, results, plans, exchange of contacts
- 14:30 Departure of participants, free program, networking.
Packages and prices
Additional services
How to win in a turbulent market?