Main teacher: 
Dmytro Onashchenko
Guest-Star lecturers
Oleg Moskalyonov,
MBA MIM Kyiv, Carnegie Mellon University USA
Yulia Romantsova,
MBA Heriot-Watt University, UK
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Applied strategy.
How to win in a turbulent market?

Location: Zaliv.Nature&SPA Resort
Main teacher: 
Dmytro Onashchenko
Guest-Star lecturers
Oleg Moskalyonov,
MBA MIM Kyiv, Carnegie Mellon University USA
Yulia Romantsova,
MBA Heriot-Watt University, UK

Program description

3-day strategic offline intensive for owners and CEOs at Zaliv.Nature&Spa Resort.

The program is for you if:

  • You are an owner or CEO who wants to move from chaotic management to a systematic strategy
    → You will get a clear model that connects marketing, product, and operations into a single system.

  • You are a manager who feels that without a strategic model, the business is out of control.
    → Learn to build a forecasted strategic picture for medium and long-term growth.

  • You are a leader who needs to synchronize the team and move the business forward together.
    → You will receive tools for aligning focus, distributing roles, and making decisions in difficult conditions.

Program goal:

Form a holistic strategy for your business for sustainable growth in an unstable environment.

  • Business responds to the market, not shapes it
    → You get a clear strategic development framework
  • Decisions are made situationally
    → Build a system of priorities and movement logic
  • Strategy exists “on slides,” but not in action
    → Form a realistic implementation plan
  • Marketing, product, and operations work separately
    → Combine them into a single growth model
  • The team lacks a shared focus
    → Align strategic vector and responsibility

 

Key questions of the 3-day strategic intensive at Zaliv.Nature&Spa Resort

  • Why are tactics without strategy a hustle and bustle before defeat?
  • Why do companies that work on strategy regularly grow three times faster than their competitors?
  • Why is a competent strategy always at the heart of winning businesses?
  • Is my company working with strategy? An application checklist and practical test.
  • What awaits a company without a strategy? Why do such companies sooner or later exit the market?
  • Why having a well-thought-out strategy is not just about prospects and the future, it's a matter of a company's survival today
  • How to build a truly reliable strategy for your company (practical cases, including the example of a participating company)

Let's also talk about the following: 

  • How have markets changed over the last 4 years, and how has this affected business?
  • Why do Visionary Companies ultimately “Take It All”?
  • Why doesn't classic strategic planning work, and what can be done about it?
  • Why is it that the more unpredictable and chaotic the environment, the more important it is to strategize to win in the markets? The principle of “not predicting, but being able to adapt faster than others.”
  • Rethinking strategy as a flexible and applied tool, and how to put Strategy at the heart of company management?
  • Methodological part of strategic planning. Three focuses of Strategy. Strategic cycle
  • Organization of the strategic process and inclusion of the Strategy in current operational management

 

Additionally

  • Analysis of participants' cases (mini-sessions on developing Strategies).
  • Workshop format:
    • Interactive teaching of material with dialogue and discussions with the audience
    • Examples exclusively from Ukrainian business
    • Practical cases based on examples from workshop participants' companies

Lecturers and experts

Main teacher
Dmytro Onashchenko

PhD, MBA. Professor at the International Business Institute. Founder of the consulting company EA Development.

  • 20 years of experience in top positions in Ukrainian and international companies.
  • 10 years of experience in leading projects for deep transformation of companies with the implementation of a process approach to business management.
  • Conducting transformation and consulting projects in companies: Dolphi Ukraine, BaDM, Tedys, Luxoptica, Knes, Yuki, RDA and others.

Specialization and courses taught:

  • Business strategy
  • Organizational design
  • Process approach
  • Enterprise business process management
  • Change management

Guest-Star lecturers

Oleg Moskalyonov,
MBA MIM Kyiv, Carnegie Mellon University USA
Entrepreneur, owner of the chain of beauty salons The Girls Hairdressers, co-owner of Esteem Online Beauty Education, owner of Beautem Consulting and Adminium Academy.

Awards:
International Stella Beauty Awards 2018: TOP-10 beauty salons of Ukraine, TOP-10 heads of enterprises in the beauty industry of Ukraine

Topic of the speech:
Middle segment strategy as a method of rapid business growth in today's conditions

Main points of the speech:

  • How to successfully compete with industry giants on a limited budget through accurate market segmentation and operational excellence.
  • Effective methods of competition for a conscious consumer who wants to get the most for their money.
  • Effective and fast growth methods based on our own methodology step up – step down.

The lecture will help you bring your product into a fiercely competitive field and quickly increase performance through successful pricing, quality management, and operational efficiency.

Yulia Romantsova,
MBA Heriot-Watt University, UK
Co-owner and CEO, Trypilske Sontse (Tea)
CEO, LAMEL / LN Pro Group (Beauty) (2022–2023)
CEO, MAY Ukraine (Tea) (2017–2022)
Sales and Operations Director, Nemiroff / Ukrspyrt (2006–2017)

Business experience:
Top manager with 20+ years of experience in strategic business transformation, FMCG, and operational excellence. Successfully launched companies from scratch, brought them to profitability, and expanded their presence in international markets.

Topic of the speech:

Growth practice: from idea to result. Can a small company become big? Yes!

Marketing-oriented business:

  • Is it necessary to be a marketing-oriented company today?
  • What resources and competencies are needed for this?
  • What practical steps help to “turn” the business towards the customer?
  • Is this critically important right now?
  • How do we form a vision of our own success?

Marketing-oriented business:

  • How we built our growth model
  • What's next: moving from "where we are now" to "our success"
  • How to design and “live” this movement systematically

Team as a growth driver:

  • What management and team tools do we use?
  • How do we ensure the implementation of strategic decisions from points 1 and 2?

I will share my own experience working with companies with a turnover of $20k+ to $2m+, for whom growth has become a serious management challenge.
I will tell you what barriers we faced, what decisions we made, and how we managed to overcome these challenges in practice.and

About the location

Zaliv.Nature&SPA Resort
Rivne region, Sarna district, Strashevo village.

Location description

ZALIV is when it's just you, your family and the real wild nature of Polissya. This is when the noisy cities are behind you, and adventures are ahead. This is when you have finally found your place of strength!

While you were looking for the perfect place to relax amidst the nature of Ukraine, we created it in the boundless, wild forests of Polissya. Just three hours by car from Kyiv, and an hour from Rivne, on the territory of more than 2000 hectares of forest and lakes - a luxurious center of green tourism and recreation is located Zaliv.Nature&Spa Resort.

ZALIV is the perfect balance between relaxation in the wild, and accommodation in modern rooms and homes. Between sports activity and Wellness&SPA reboot. Between extreme and safe family vacation. This is the perfect place to hide from the modern metropolis and everyday problems. This is a place of strength for you and your family.

Accommodation options

Standard in the hotel
A comfortable one-story hotel stands right next to a picturesque pine forest. Day and night, guests are welcomed by 11 double rooms, the windows of which overlook a magical pine forest, where you can watch roe deer and deer among the trees right from your own terrace while sipping a cup of coffee. Each room is equipped with all the basic amenities of civilization and comfortable double beds, so you can bring "+1" with you, just choose the appropriate option when ordering a package!
New detached Hills cottages
This is an oasis of peace and luxury, where modern design and comfort meet. In each cottage you are greeted by a cozy bedroom with a double bed and a comfortable sofa bed in the kitchen-living room. A spacious terrace allows you to enjoy the fresh air and breathtaking views of the forest, creating an ideal place for evenings in nature. At Hills you will enjoy peace, comfort and natural beauty in every corner of your house. Want to bring +1 with you? No problem - choose the appropriate option when ordering a package.
Exclusive cottages "Maldives"
Exclusive two-room cottages on the lake shore, each of which has its own unique interior design and creates an atmosphere of complete privacy and harmony with nature. They have their own kitchen and are fully equipped with everything you need, even for a long stay. The area of 64m2 is enough to be completely alone, or add the option of additional people when ordering, because several people can comfortably accommodate here on 2 double beds and sofa beds.
Two-story log cabin cottages
Large three-room two-story log cabin cottages give a feeling of peace, warmth and authenticity. 3 separate rooms with their own bathrooms, a kitchen, a common living room with a fireplace, a terrace and a picturesque view of the forest will not leave anyone indifferent. The cottages are designed for 3 people living separately, and there is also an option for +1 for each, because up to 6 people can comfortably accommodate here.

Additional services and amenities

  • Restaurant with authentic Polissya cuisine
  • Authentic bath complex with many types of baths and saunas
  • Fitness center with various exercise machines
  • Children's room with maze and Playstation
  • Fishing
  • Electric vehicle rental
  • Walks in the forest
  • Petting zoo with deer and deer

Event program

February
27
Day 1

Registration -> Check-in -> Getting to know -> Training -> Dinner -> Networking

  • 09:00-12:00 Gathering, registration and settlement of participants.
  • 12:00-13:30 Block 1: Introductory part, program, rules, introduction.
  • 13:30-14:00 Coffee break, networking.
  • 14:00-15:30 Block 2: Beginning of the main program (Dmytro Onashchenko)
  • 15:30-16:00 Coffee break, networking.
  • 16:00-17:30 Block 3: Main program (Dmytro Onashchenko)
  • 17:30-19:00 Free time, late check-in/check-out, networking
  • 19:00-22:00 Dinner from the menu (everyone orders independently), informal communication, participation in business games
February
28
Day 2

Breakfast -> Content for Early Birds -> Learning -> Free time -> Gala evening -> Networking

  • 07:00-10:00 Breakfast and entertainment content of the location “for larks”
  • 10:00-11:30 Block 4: Main program (Dmytro Onashchenko)
  • 11:30-12:00 Coffee break, networking.
  • 12:00-13:30 Block 5: Main program (Dmytro Onashchenko)
  • 13:30-14:30 Lunch, networking.
  • 14:30-16:00 Block 6: Guest Star (Yulia Romantseva)
  • 16:00-16:30Coffee break, networking.
  • 16:30-18:00 Block 7: Guest Star (Oleg Moskalyonov)
  • 18:00-21:00 Free time, visiting the bath complex (pre-order option), personal consultations with lecturers.
  • 21:00-00:00 Gala dinner (included in the package price), informal communication, participation in business games, live music.
ber
01
Day 3

Breakfast -> Content for Early Birds -> Training -> Check-out -> Wrap-up -> Networking -> Departure of participants

  • 07:00-09:00 Breakfast and entertainment content of the location “for larks”
  • 09:00-10:30 Block 9: Main program (Dmytro Onashchenko)
  • 10:30-12:00 Coffee break, check-out, free time, networking.
  • 12:00-13:30 Block 10: Summing up group work, final consultations (Dmytro Onashchenko)
  • 13:30-14:30 End of the event, results, plans, exchange of contacts
  •  14:30 Departure of participants, free program, networking.

Packages and prices

Standard

29800 26000

UAH
Residence (3 days, 2 nights)
Standard room in the hotel
Teaching (full course)
Basic food package
Breakfasts, coffee breaks, 1 lunch, 1 buffet, gala dinner.
Entertainment content
Entertainment content from the location (tours of the territory), business games, etc.
Welcome Package
Standard +

37500 32000

UAH
Residence (3 days, 2 nights)
Suite room in the hotel, or an analogue in a separate cottage
Teaching (full course)
Basic food package
Breakfasts, coffee breaks, 1 lunch, 1 buffet, gala dinner.
Entertainment content
Entertainment content from the location (tours of the territory), business games, etc.
Welcome Package +
Premium

47000 39900

UAH
Residence (3 days, 2 nights)
Separate Premium Cottage
Teaching (full course)
Basic food package
Breakfasts, coffee breaks, 1 lunch, 1 buffet, gala dinner.
Entertainment content
Entertainment content from the location (tours of the territory), business games, etc.
Welcome Package Premium
Corporate (from 6 people)

26000 23000

UAH
Residence (3 days, 2 nights)
Double occupancy in one room or cottage
Teaching (full course)
Basic food package
Breakfasts, coffee breaks, 1 lunch, 1 buffet, gala dinner.
Entertainment content
Entertainment content from the location (tours of the territory), business games, etc.
Welcome Package

Additional services

“Accompanying Person” option (+1)
9950 UAH/person

You can always bring a friend, girlfriend, wife or fiancée with you so that your loved one can relax next to you while you study. For him/her will not be A training and coffee break option is available, but overnight stays, breakfasts, and a gala dinner will be available.

Wellness package
1650 UAH/person

The premium authentic bath complex at Zaliv.Spa&Resort has a large number of baths and saunas of various types, includes a bathhouse attendant service and treats you with herbal teas and delicacies. Rest, unwind and recharge your body in an atmosphere of complete relaxation and comfort.

Transfer
5000 UAH (from Kyiv)

If you do not want to drive your own car, we will organize a convenient and comfortable transfer to the location and back to the departure point.

Ticket to your Smart Weekend
Applied strategy.
How to win in a turbulent market?
tra
29
tra
31
Location
Zaliv.Nature&SPA Resort
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