Marketing in turbulent times: a strategy for owners

Program description

3-day offline intensive marketing course for CEOs and TOPs on the shores of the Kyiv Sea.

The program is for you if:

• You are a CEO who is tired of inconsistent marketing results.
  → After the intensive, you have a system and control.
• You are an owner who doesn't understand where the budget "disappears"
  → You will get a transparent cost management model.
• You are a TOP who needs to make decisions quickly
  → Have the tools to make decisions based on numbers.

Program goal:

Transform marketing from an expense into a manageable profit driver.

• Marketing works chaotically
  → Have a clear marketing strategy for 12 months
• Decisions are made intuitively
  → Make decisions based on data and KPIs
• Marketing and sales are out of sync
  → You get a unified system for attracting and monetizing customers
• The budget is spent without a forecast
  → Monitor ROI and channel performance
• The team is working, but the result is unstable
  → Have a managed growth model

Key questions of the 3-day offline intensive on the shores of the Kyiv Sea: 

• Why are some businesses successful during macro and micro market shocks, while others are not?
• How to determine where the company is now and where to go next? 
• What are the main marketing KPIs and their relationship to the company's goals? 
• How to make marketing decisions based on data, not intuition?
• What is the basis of a successful marketing strategy? The three main "pillars of success"
• Who is the main developer of a company's marketing strategy? What is the role of the business owner and the marketing department?
• Why do successful businesses combine marketing with sales, while others still "extinguish" conflicts between them?
• Why do some marketing teams drive business while others don't? How to choose successful marketing teams?

Let's also talk about the following: 

• What exactly should marketers be paid for and for what results?
• Why do some companies invest in marketing while others simply waste their budget? 
• Is it possible to develop a one-page marketing plan?
• Why can't you start marketing planning without defining the main strategic actions? 
• Why is a company and owner brand needed? 
• Is there a connection between marketing and finance? What and how should the owner control in the marketing activities of the enterprise?
• What are the key marketing metrics of an effective strategy?